WORD-right – The Oxfordshire Copywriters

Jaffe and Neale Chipping Norton Booksellers Independent Bookshop of the Year 2007

Jaffé & Neale Bookshop, Chipping Norton, Oxfordshire

WORD-right is a team of professional copywriters and marketing specialists, based in the glorious market town of Chipping Norton, some 20 miles from Oxford.

All the copywriting team are highly skilled professional, trained writers. This means when you entrust your marketing and business writing to WORD-right’s care, you can be sure your copywriting is in good hands, and it is written to the highest standards.

WORD-right’s Commitment to You

The WORD-right ethos is simple:

To provide quality copywriting services to SMEs
To work closely with our clients and always exceed their expectations
To listen to our clients’ needs and to deliver professional copy on time and within budget
To offer marketing help and advice as well as copywriting – to ensure our clients' marketing and sales copy achieves the best results
To run our business ethically and responsibly

Oxfordshire Copywriters Serving the UK (back to top)

Because we live and work near Oxford, it doesn’t mean you have to! Chipping Norton is centrally situated with good road and rail links. This central location means WORD-right works with companies all over the UK.

WORD-right – The ‘Green’ Copywriters (back to top)

WORD-right has a very ‘green’ company ethos. In both our business and personal lives, we try to Reduce, Re-use, and Recycle. To this end, we use the electronic transfer of documents, and recycled materials as far as possible.

Efficient use of technology means the WORD-right copywriting team is able to work remotely, providing you with an effective ‘virtual’ marketing and copywriting resource. This not only reduces unnecessary travelling, but also helps eliminate time-consuming meetings, keeping your costs and ours to a minimum!

WORD-right Copywriter Profiles

Joy McCarthy - Dip CW (Inst CW) (back to top)

Joy McCarthy Oxfordshire Copywriter Joy McCarthy is a member of the Institute of Copywriting and holds a Diploma in Copywriting. She is also a Tutor with the Institute of Copywriting and regularly works with around 40 trainee copywriters. Joy also holds a Diploma in Distance Tutoring.

As a qualified marketing professional, Joy has nearly 20 years experience in copywriting. She brings a strong marketing mind-set to WORD-right’s skill base.

Born in Kintore, Aberdeenshire (and a very patriotic Scot), Joy’s passion for words and writing started at an early age. The Scottish Educational system prided itself on teaching the highest standards of English, something which is reflected in all her work.

Joy’s career started in the Hotel and Catering Industry, where she qualified from craft through to management level. In the 1980s she owned and managed her own restaurant and outside catering company. With this background, it is not surprising Joy is a confirmed ‘foodie’ with a passion for home cooking, where her creative nature can be given free rein.

A career in marketing was a natural progression from the restaurant ownership. As any small business owner knows, marketing skills are essential to success. Joy went on to work extensively in the charity sector, and said, “Being able to do my own copywriting and write a good begging letter was a great asset.”

As well as having a creative nature, Joy has a great sense of humour. Unusual situations, in both her personal and business life, are likely to prompt frequent attacks of ‘Ode-mode’, an example of which can be found in the WORD-right Digital Brochure.

David McCarthy - Dip Mgmt (Open), Dip MS (IMS) (back to top)

David McCarthy Oxfordshire Copywriters David has been 'writing for business' since starting his training in Management Services many moons ago. For the last ten years, in a variety of management roles and through his Open University MBA courses, David has been honing his writing skills, and demonstrating his ability to write effectively for the widest range of audiences. Unlike Joy, writing was not a particular forte of David's while at school - he was a late developer!

With David's background in Information Technology, and with experience in the finance, banking and insurance industries, David is WORD-right's technical copywriter.

David has a thirst for knowledge and always seeks to develop his business skills. He's also keen on creative writing, although he hasn't had anything published yet, mainly because his copywriting has become a full-time occupation!

Associate Writers

Imogen Dennis-Newton - Dip CW (Inst CW) (back to top)

Imogen Dennis-Newton Oxfordshire Copywriters Imogen Dennis-Newton is a member of the Institute of Copywriting. She has a Diploma in Copywriting, and a lifelong passion for English and the written word. A skilled wordsmith, Imogen is dedicated to transforming the mundane into the sensational.

Imogen has many years' experience in Marketing, Sales, Account Management, and Business Development. She understands the importance of copywriting in getting your message across to the people who count.

Thanks to her background, Imogen is particularly skilled at writing dynamic, hard-hitting sales and marketing literature. She's also a self-confessed 'grammar queen' and revels in writing technical documents, compelling newsletters, and creative web copy for a multitude of industries.
Born in Brighton, East Sussex, Imogen is a Southerner at heart. However, having swapped the Sussex shingle for the North Wales Hills, she takes great inspiration from her rural idyll.

Nikki Cooke - Dip CW (Inst CW) (back to top)

Nikki Cooke Oxfordshire Copywriters Nikki Cooke is a member of the Institute of Copywriting, and has a Diploma in Copywriting. Her writing journey began when she was a child living in Coventry. She wrote poetry about the world around her, including her first published piece, 'Snow' at the grand old age of 8! Nikki embarked on writing her autobiography, which has yet to be published, during her teenage years, and continued her passion for the English language by studying literature to degree level.

Having been a successful English teacher for 15 years, Nikki decided to follow her dream of becoming a professional copywriter when she moved to Chipping Norton. She has had several articles and case studies published, as well as gaining experience in writing powerful marketing copy for the B2B market. Nikki also specialises in writing book reviews, one of which is a poetry anthology.

Security Consultant

Megan McCarthy

Megan McCarthy Oxfordshire Copywriters WORD-right’s ‘About Us’ section would not be complete without giving a mention to the company’s security consultant, Meg! Not only does she perform her duties enthusiastically, alerting everyone to potential security breaches, such as postmen and other delivery services, she also provides a warm welcome to visiting clients. Collies of course are the Einstein of the species, but however clever she may be, we’re afraid Meg still hasn’t mastered the art of copywriting!

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