Customer Case Studies and Testimonials

Customer case studies (sometimes called customer success stories) and testimonials can be a powerful aid to gaining new clients - they relate the experiences of your existing clients and customers.

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A case study or testimonial adds credibility, particularly when used on a website.  They are direct referrals from a customer to a prospect which helps them understand the benefits of doing business with you.  When a prospect reads one of your customer case studies, it increases your credibility.  That person is more likely to do business with you because they are reassured by the quality of your service.

For more information about WORD-right’s customer case study and testimonial gathering and copywriting, phone today on 01608 642845 or email your enquiry to the Oxfordshire copywriters here.

On this page:

• WORD-right’s customer case study and testimonial service
• What is a testimonial?
• What is a customer case study?
• Why you should use customer case studies

WORD-right’s Customer Case Study and Testimonial Service       (back to top)

WORD-right's Customer Case Study Service takes these endorsements, not just one step further, but a whole leap forward.  Let WORD-right interview your clients, and get their success stories for you ... about how you meet their needs and solve their problems.

WORD-right provides a complete business case study copywriting service. Working closely with you and your customer or client, WORD-right will help you by:

• Identifying your case study requirements
• Conducting interviews with your clients and customers
• Writing up your case studies and testimonials
• Advising you on how to make the most of your customer success stories

When you engage WORD-right to write your business case studies, you will get more than just copywriting. With your client's permission to proceed, WORD-right will handle the entire process on your behalf: from conducting the interview to writing the case study. If you would like to use your case studies as the basis for a PR campaign, WORD-right can advise you on this too.

Using a third party to gather your customer success stories or case studies has several benefits.  It not only saves you a considerable amount of time, but your customers or clients are often more comfortable talking to an impartial third party.

Kick-start your company's marketing today with powerfully written customer success stories by contacting WORD-right on 01608 642845. Alternatively, you can send your enquiry by email.

What is a Testimonial?       (back to top)

A testimonial is a direct quote from your customer or client about you and your company.  A testimonial is short, usually a couple of sentences, at most.  Testimonials are most effective when used as part of a customer case study or success story.  There are three examples in the orange boxes on the left.

WORD-right can help you with all your testimonial writing needs.  For more information, phone now on 01608 642845.

What is a Customer Case Study?       (back to top)

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A case study is a factual account of the service you have provided to your customer or client. It is a success story written from your customer's point of view, often including direct quotes.

Your case studies can be used in a number of ways:

• On your website
• In newsletters
• In your email marketing
• As hard copy marketing collateral
• For PR

Why You Should Use Customer Case Studies    (back to top)

Customer Case studies can be one of your most potent marketing tools. A case study, detailing the services you've provided to a customer, has a great deal of power and credibility. Because it is the customer's account of their experience, it acts as a direct referral to your prospects. It gives your prospects a flavour of the sort of service you will provide.

For more information on how to get the most from your customer case studies, contact WORD-right today on 01608 642845 or send your email here.