Direct Mail Campaigns and Sales Letter Copywriting

If you decide to promote your company by sending a direct mail letter or a sales letter to your prospects, your copywriting must be powerful and persuasive.

Based in Chipping Norton, near Oxford, WORD-right writes all types of business letters for companies across the UK, for example:

• Direct mail letters
• Sales letters
• Marketing letters
• Appeal letters
• Customer service letters
• Other business letters

For more information on writing business letters, sales and marketing letters, or running direct mail campaigns, contact WORD-right now on 01608 642845 or email the team here.

On this page:

• Cost of direct mail campaigns
• Psychology of sales letters
• Sales letters and direct mail campaigns from WORD-right

Cost of Direct Mail Campaigns       (back to top)

Any form of business letter should be well written and professional, but none more so than a speculative letter sent to generate leads and sales.  Whether you are providing goods or services, or perhaps a charity sending appeal letters, there is no doubt direct mail campaigns can be costly to implement.

You might need to buy mailing lists, and you will certainly incur printing and postage costs. The success of your campaign will depend on the quality of your sales letter, and you need to get results and a return on your investment.

A professionally written direct mail letter will increase the effectiveness of your campaign by compelling the recipient to read your information and act upon it.

Psychology of Sales Letters       (back to top)

To write a powerful and compelling sales letter, it is important you understand buyer behaviour and the underlying psychology.  Even how your letter is laid out on the page will have an impact on the results!  Your direct mail letter must be written with all these factors in mind to achieve the maximum effect.

Writing a sales letter may seem easy - but it's easier still to get it wrong.  WORD-right's copywriters are trained to write powerful direct mail letters which increase your level of response and ROI (Return on Investment).

Sales Letters and Direct Mail Campaigns from WORD-right       (back to top)

When you commission WORD-right for the copywriting of your sales or direct mail letter, you will get more than just words.  If you use electronic stationery, WORD-right will format your letter and deliver it to you ready to print.  If you use printed stationery, we’ll ensure your letter is formatted and delivered to fit perfectly into your template.  And, to make sure you get the most from your direct mail campaign, we’ll let you in on a few secrets to help maximise the effectiveness of  your sales letters!

Contact WORD-right today for help and advice on writing sales letters or running your direct mail campaigns. Telephone 01608 642845 or send an email now.