The What, Who, Why, When of copywriting

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What is copywriting?

Copywriting is another word for business writing. This might be a direct mail letter, a newsletter, website copy, or a management report.

A copywriter is someone with specialist skills who writes your business and marketing communications, saving you time and money.

Effective copywriting will have a positive impact on all your marketing initiatives. Good copywriting uses clear, plain English to get your message across. Businesses of all sizes use copywriting.

If you are writing anything about your business, you are copywriting.

Who would use a copywriter? (top of page)

Every business, no matter what size, needs copywriting. Some people choose to write their own copy, but many more employ a copywriter to work with them.

SMEs, sole traders, limited companies, and large organisations all use copywriting for their marketing materials and business communications.

Other creative agencies, such as graphic designers and marketing consultants, might appoint copywriters to work on their client's projects.

Why use a copywriter? (top of page)

Many people can write well ... but copywriting needs special skills. Effective copywriting is a skilled task and shouldn't be undertaken by just anyone.

Copywriting and finding the right words takes time. Doing your own copywriting may not be cost effective. A good copywriter might only spend 2 or 3 hours writing something which would take you a day or more.

Like any professional service, copywriting is an investment in the future of your business. Good copywriting will increase the success of your marketing campaigns.

When do you need copywriting support? (top of page)

These are just a few situations where a copywriter can help your business:

• You need professional copywriting support if you are promoting your business.
• If your time is at a premium, it makes sense to outsource your copywriting to a professional - it could save you money in the long run!
• If you or your staff don't have the right copywriting skills, you should consider using a professional copywriter.
• If you know what you want to say, but just can't find the words, you need help with your copywriting.
• And when you haven't a clue what to say or how to promote your business ... you really need WORD-right's copywriting skills.

If you recognise the importance of your copywriting and how it reflects on your professional image ...

... contact WORD-right today on 01608 642845.

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