The WORD-right Copywriting Process

email WORD-right

Tel: 01608 642 845
Fax: 0870 486 6650

WORD-right is part of IDEAS-right Ltd

IDEAS-right website

New to Copywriting?

If you've never used a copywriter before, you might not know what to expect. Don’t worry, it’s not difficult and we promise to be gentle with you!

Based in Chipping Norton, Oxfordshire - serving the UK

The Theatre, Chipping Norton, Oxfordshire

WORD-right is based in Chipping Norton, Oxfordshire, and has clients across the UK. We work with a range of clients in different industry sectors, many of whom we have never met. So no matter where you live or work, you can take advantage of the WORD-right service.

WORD-right is set up to work with you, whatever your location. Our copywriting service is not dependent on any geographical constraints. With the options of email, telephone, fax, and Skype as means of communication (not to mention good old Royal Mail), we can work to your brief without the need for time-consuming face-to-face meetings. Of course, if you’d like to meet us to discuss your copywriting needs, we’re very sociable folk, and we’d be delighted to arrange this too.

Taking Your Brief

For your copywriting to be effective, we need to understand your business and ‘get inside your head’. Initially, we will have a discussion which is free of charge. This will include:

• Your company
• The marketplace
• Your aspirations
• What you want written
• Your company style
• Who it is being written for (internal or external audience, age group, B2B, B2C etc.)
• What is the purpose of your document (information, sales or lead generation, etc.)

Regardless of whether we meet you personally or talk over the phone, we go to great lengths to ensure the conversation is properly documented, as this will form the basis for our recommendations and quotation for your work.

Your Quotation

WORD-right will normally send your copywriting recommendations and quotation by email. This will include a copy of our company Terms of Business. You will be asked to sign your quotation document if you’d like to proceed. Work cannot start on your copywriting project until we have received this signed copy in the post or by fax.

Deadlines

Your copywriting may have a deadline. We are frequently asked to undertake urgent pieces of copywriting work with very short deadlines. Whenever possible, we are happy to provide this service and have a large supply of candles at the ready. Our burning them at both ends will not involve you in any additional costs.

Research

To provide you with the best possible service, WORD-right will always conduct background research before starting to write your copy. We will ask you to provide us with any existing brochures, promotional materials or other company material. Other research will include:

• Your website (if you have one)
• Your competitors’ websites
• Internet-based research

Delivery of your Copy

An initial draft of your copy will be delivered by email, where possible. You will be asked to read it and feedback your comments. Any amendments will be made before the final copy is delivered to you.

Working with Other Creative Agencies

WORD-right is used to working closely with other creative agencies, such as:

• Graphics designers
• Web Developers
• Marketing consultants
• Advertising agencies

If other professionals are involved in your project, we will ask you for their contact details and, where possible, liaise with them throughout the duration of your project.

In-house Marketing Departments

If you have your own in-house marketing team, WORD-right will work with them to best promote your company.

Payment

We aim to send out all invoices electronically. You will be invoiced on the completion of the work, or at the end of each month for ongoing or larger projects. Unless otherwise arranged, our payment terms are 15 days net.

If possible, we would ask you to pay your invoice promptly by bank transfer. This enables us to keep our costs down, and helps reduce WORD-right’s carbon footprint.

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