Copywriting as part of your marketing plan

email WORD-right

Tel: 01608 642 845
Fax: 0870 486 6650

WORD-right is part of IDEAS-right Ltd

IDEAS-right website

Everything written about your business reflects on your company's image and reputation. From a simple email to your corporate brochure, used properly, copywriting can be an effective marketing tool.

It is often difficult to separate copywriting from the rest of your company's marketing initiatives. Integrating copywriting into your marketing will produce greater results than treating either as a stand-alone activity.

Working with Marketing Departments or Consultants

Many larger companies have a marketing department or will sometimes engage the services of an external consultant. In this situation, your marketing team will provide the brief and guidelines for each project. This will include the writing style, the content and the amount of copy required. Your copywriter will expect to work closely with your marketing team to produce the required copy.

Don't have your own Marketing Team?

Many smaller companies don't have access to professional marketing advice. Perhaps they are not big enough to warrant an in-house marketing department.

If this is your situation, WORD-right can help you with sound, practical advice on how to integrate your copywriting with your marketing to achieve better results.

For example: imagine your company planned to launch a new product by sending a mail shot to existing customers and prospects. However well written your letter, your success rate is likely to be low and cost of administering the campaign will be high. WORD-right would advise you on how to maximise the effect of your launch by combining your direct mail letter with internet marketing techniques and perhaps running a PR campaign. Collectively, all these activities could increase the results of your product launch and increase your sales.

Joy McCarthy has some 20 years marketing experience. Many WORD-right clients have been able to benefit from her marketing and communications advice.

If you are unsure of how to market your company products or services and present yourself in the best light with powerful copy, contact Joy McCarthy today on 01608 642845. If you prefer, you can email your enquiry. You can be sure of a prompt response.

Home   About Us   Services   Web Services   Case Studies   Press Releases   Contact Us

  Terms
  Privacy
  Terms of Business