Many people invest in PPC with little knowledge of how to set up their campaigns, and link their adverts to inappropriate landing pages. As a result, the conversion rate is poor and their resulting low-quality score means paying over the odds for their clicks.
The key to a successful PPC campaign is a well-written advert and a properly optimised custom landing page. If your pay per click campaign isn’t delivering, contact the WORD-right SEO copywriters today on 023 92 503 742.
Many companies running pay per click campaigns link their PPC adverts to the home page of their website. But PPC landing pages should be more closely targeted than this. The landing page should deliver the promise of the advert itself.
For example, if the WORD-right copywriters were to set up a PPC advert for ‘copywriting for PPC landing pages’ which directed you to the home page of this website, you would have to spend time looking for the relevant page. However, if the advert directed you to this page about writing pay per click adverts and landing pages, you would find the information immediately.
Being directed to the wrong page on a website is a source of annoyance to the potential customer, who is likely to click out of your site unless they find the information they want immediately.
Contact WORD-right today by email or by phone on 023 92 503 742 and benefit from well-written PPC adverts and effective landing pages.