Word-Right: Helping you make the most of PR

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Tel: 01608 642 845
Fax: 0870 486 6650

WORD-right is part of IDEAS-right Ltd

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If you would like to make the most of your PR opportunities, or need help with writing your Press Releases, contact WORD-right today on 01608 642845 or send an email now.

How can WORD-right help you with PR?

• Identifying Opportunities: WORD-right works with you to help you identify your PR opportunities. Many seemingly everyday events in your company are, in fact, newsworthy. With a little help from WORD-right, you will soon learn to recognise a good PR story and how to exploit it.
• Writing Press Releases: Because journalists and editors receive hundreds of press releases each day, it is important your Press Release is well written and provides the right information needed to attract attention. WORD-right will write your press releases, helping you get the most from your PR opportunities.
• Press Release Distribution: Press release distribution can be time-consuming. WORD-right can help by distributing your press releases to a targeted media list on your behalf.
• Building Media Relations: WORD-right will research the media most appropriate to your business, helping you generate PR coverage. In addition, WORD-right will contact selected editors and journalists on your behalf to help develop strong relationships, and improve the effectiveness of your PR campaigns.

What is PR?

PR stands for Public Relations. It is a means of building your reputation and generating free advertising for your business by sending Press Releases containing details of newsworthy events to:

• Local newspapers
• Business or trade magazines
• Radio & TV stations
• National press
• Online media, new agencies, or ‘e-zines’

Why send a Press Release?

PR is free! Sending Press Releases will raise the profile of your business. PR is perceived to be more credible than paid-for advertising. Because your news item appears as a story in the selected media, it is viewed as being more factual than an advert.

Using Online PR and Press Releases provides a good source of incoming links to your websites. If your news story is used, it will appear online, normally hyperlinked to your website.

Targeting the Media

There are no guarantees your press release will be used by any of the publications you have sent it to. Journalists and editors receive hundreds of press releases each week, so it is important to target the right media.

Getting coverage in national press or on TV is seen as being the ultimate PR goal. However, very few press releases are sufficiently newsworthy to attract this sort of attention. Getting your news item placed in a trade magazine can often generate more attention and produce better results. The people reading trade or business magazines will have a specific interest in the subject.

For help and advice on how to maximise your PR opportunities, phone WORD-right today on 01608 642845, or send an email now. We’ll be pleased to help you.

Online PR

If your company has a website or an internet presence, online PR is an effective way of building your company's reputation on the internet.

By targeting online media, such as online magazines, you will help your website's organic optimisation by generating incoming links, and increase traffic to your website.

If you would like help and advice on how to maximise your company's online PR, contact WORD-right today on 01608 642845. Alternatively, you can send an email now.

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