SEO (Search Engine Optimisation) Copywriting

SEO Copywriting is an essential part of your website and Internet marketing strategy.  Using the right keywords in your website copywriting is essential in helping the search engines find and index your website.

When your copy is written using keywords, your website is more likely to achieve a higher page ranking on the search engines.  This means you will attract more visitors to your website and increase your sales.

For more information on SEO copywriting for your website, contact WORD-right today on
01608 642845 or email the WORD-right copywriters here.

On this page:

• What is SEO Copywriting?
• What is a keyword?
• Website optimisation

What is SEO Copywriting?       (back to top)

SEO copywriting involves using the right keywords in your copy to help the search engines find and rank your website.

However, your website copy has not only to make sense to the search engine robots, it has also to be written for the visitors to your website.

SEO copywriting is a skilled job and an investment in a professional copywriter will pay dividends by attracting visitors to your website and improving your search engine rankings.

What is a Keyword?       (back to top)

Very simply, keywords or phrases are the words used when someone undertakes a search on the Internet.

For example: imagine you are an accountant based in Oxford: anyone looking for your services might use the words ‘Oxford accountant’ when searching the Internet.  Therefore it is important the words ‘accountant’ and ‘Oxford’ are used in your copywriting.

However, accountants provide a range of services.  If the website only uses the words ‘accountant’ and ‘Oxford’, someone looking for a tax advisor in Oxford won’t find your website.

Keyword research is an important part of SEO copywriting.  Research is necessary to establish the best keywords and phrases to use in your website copy.

Website Optimisation       (back to top)

As the text on your website describes your products and services, your website will already have a degree of 'organic optimisation'. This means the search engines' robots will have found your site and indexed the pages.

However, it is the position of your website on the search engine rankings which is all important. For your site to be truly successful, it should be listed high on the search engine pages. To achieve this, you will need to optimise your website.

WORD-right can help you optimise your website with a range of SEO (Search Engine Optimisation) services:

• Keyword research
• SEO copywriting
• Linking strategies

For more information about SEO copywriting and how to optimise your website, contact the WORD-right copywriters today on 01608 642845 or email your enquiry here.