Website Copywriting

Whether you are investing in a new site, or updating an existing site, copywriting for your website is all-important. Your website is a significant investment in both time and money. In website terms, 'Content really is King'!

WORD-right can help you with:

• Copywriting for your new website
• Updating your website copy
• SEO (Search Engine Optimisation) copywriting

For more information about WORD-right’s website copywriting services, phone now on 01608 642845 and start to increase the performance of your website. Alternatively, you can send an email here.

On this page:

• Why is website copywriting different?
• Updating your website copy
• Experienced website copywriters

Why is Website Copywriting Different?       (back to top)

Writing for a website requires different skills to any other type of copywriting. When people visit your website, or find you through an Internet search, their behaviour is very different to someone reading printed material. Web site visitors will:

• Scan the text
• Jump from page to page
• Read only the headings
• Leave the site if they don't find what they want

Unlike reading hard copy material, website visitors scan the information to see if they can find the information they want. They rarely read the copy from start to finish. The average website visit is little more than a few seconds, so it's important your website copy is written to encourage the visitor to stay longer.

Updating your Website Copy       (back to top)

To make your website an effective marketing tool, you need to keep the site updated regularly. You should think about your website as being your shop window. If left alone, it will quickly gather dust - would you want to buy from a shop like that?

Keeping your website refreshed can be a time-consuming job. Updating your website regularly will increase your Search Engine rankings, encourage visitors to return to your site, and increase your number of enquiries.

Experienced Website Copywriters       (back to top)

All the WORD-right team are skilled website copywriters. Their experience means you can relax, knowing your website copywriting will be compelling and powerful. This will encourage visitors to stay longer on your website, and increase your enquiries and sales.

WORD-right’s experienced website copywriters can also help you by writing updates for your website.

WORD-right is based in Chipping Norton, near Oxford, and writes website copy for companies and individuals all over the UK.

Make the most of your website copywriting now. Contact WORD-right today on 01608 642845 or send your enquiry by email here.